A poster showing one of the typefaces I designed that will be available on the type foundry. The idea of creating a type foundry stemmed from the fact that so many people just use helvetica for projects without really considering other more suitable typefaces, using the excuse of it having to be legible. The poster "Je ne suis pas helvetica" openly acknowledges this with its wavy and experimental form.
"Sick of using helvetica? Keep your eyes peeled for our new Gray's Type Foundry"